Harry Potter - Chicago
Harry Potter Chicago was a fantastic project where we incorporated many of our services to help deliver this magical shop experience. We created custom lighting effects to replicate real flames within the store and externally on frontage. We encorporated audio-visual effects, lighting, interactives and digital content to enhanced the user experience within the store including a Berty Botts mechanical Bean spinner with integrated lighting, Olivanders Windows display featuring animated events, Butterbeer lightbox display, Magical animated Mermaid stained glass window effect and House pride display screens with animated character card content moments.
The Olivanders window display intergrates seamlessly within a faux shop window frontage to give visitors the illusion of an outside to the shop, witnessing magic scenes unfolding before their eyes. Diagon Alley was painstakingly digitally recreated by our in-house software department with custom animated scenes taking place.
Make it stand out
The Berty Botts bean spinner interactive used mechanical elements including a brushless servo motor intergrated with triggerable LED lighting effects housed within graphics supplied by Mina Lima. Visitors can push the button to spin the wheel and try there luck for a free bean treat. The interactive was a success and proved to be very useful for social media advertising.
The shops Mermaid Window display at the entrance is a Chicago specific special effect that combines digital animation housed within a scenic prop window frame to create a magical display. The animation was developed in-house focussing on the original effect from the movies. The clip features a mermaid washing her hair with lapping waves and fish jumping out of the water. We also created a custom stainglasss light shimmer effect to add an extra layer of realism to the content.
The butterbeer lightbox display was programmed and installed on-site incorporating Mina Lima graphics and subtle pulsing light effects. The bar also features animated Butterbeer menuboards that can be updated remotelly with new offers and deals.
We conducted R&D for the lighting effects to create a bespoke faux flame visual with an animated pixel-display on the cieling to enhance the Goblet of Fire prop. Flame effects will change colour.
The store also features animated digital displays positioned around the retail products and props. These add another layer of magic to the retail experience. Animations included famous characters from the films re-animated with subtle movments and accompanied by additional CGI elements that complmement their character.